Match.com connected daters to fake accounts to boost subscriptions, US regulators say
Match.com may have connected non-paying daters to bogus accounts just to get them to subscribe, according to federal regulators. In a lawsuit filed today against Match Group, the Federal Trade Commission alleges that the company connected Match.com daters with fake accounts in an effort to get them to subscribe. The case hints at the murky line between genuinely helpful notifications and those that prey on people’s curiosity to monetize a service.
Non-paying Match.com users cannot view or respond to messages they receive on the service, but whenever they receive one, Match.com emails them to let them know, encouraging them to subscribe to see the message.
The FTC claims that, in hundreds of thousands of instances, Match.com notified...
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