Trolls World Tour made nearly $100 million without theaters, but theaters aren’t obsolete
Trolls World Tour is the best proof yet that Hollywood might not be as reliant on theaters as it has been for more than a century. The film made nearly $100 million in the past three weeks through digital sales, according to The Wall Street Journal, reportedly bringing in more revenue for Universal than the original Trolls’ entire domestic theatrical haul. It’s an impressive figure, and it speaks to the continued threat to movie theaters — but it in no way suggests that movie theaters are going away or that studios are severing their ties.
Trolls World Tour’s on-demand success comes at a particularly scary time for movie theaters. Both independent theaters and major chains are staring at dim prospects for the rest of the year. AMC...
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