Peloton tests its own exclusive music with three Elvis remixes
Peloton is getting into the music business. The popular fitness startup, already known for its use of popular music during its classes, announced today that it will be commissioning its own music that can only be heard from within its app. For the new year, three new remixes of Elvis tracks are coming to the app from Chromeo, Big Boi, and DJ Dillon Francis.
Peloton will own the exclusive rights to the songs, which premiere in the app today as part of an “ultimate remix collection,” which includes yoga, strength, core, and outdoor running classes. As part of a New Year’s promo, the company is also extending its 30-day free trial to two months.
A spokesperson says the idea behind starting with Elvis was to find a “new expression of the ...
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