T-Mobile CEO Mike Sievert will deliver CES keynote as the Uncarrier moves mainstream

T-Mobile crafted an underdog image for itself, but its recent moves have looked a lot more mainstream. | Illustration by Alex Castro / The Verge

Lately, T-Mobile has been looking less and less like the Un-carrier it styled itself as in the past, and much more like A Carrier. To that end, the company made a couple of announcements today: a new 5G coverage milestone, and that CEO Mike Sievert will be delivering a CES keynote in a spot recently occupied by Verizon.

The Consumer Technology Association and T-Mobile made the keynote announcement today, with (you guessed it) 5G as the topic of the hour. It’s been the topic of that particular keynote slot in a couple of recent years, with Verizon CEO Hans Vestberg whipping up the 5G hype machine and covering roughly the same talking points in 2019 and earlier this year.

Sievert will take the microphone from Vestberg at the start of...

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