Online spending on Black Friday decreased for the very first time
Online sales during Black Friday took a bit of a tumble this year, marking the first time that spending has dipped lower than the previous year, as noted in a holiday shopping report by Adobe Analytics. Online shoppers reportedly spent a total of $8.9 billion this year, falling a little short of the $9 billion that was spent in 2020.
Adobe suggests that the downward trend might’ve been caused by an uptick in early spending, as some stores started sales and promotions as early as October. And when shoppers did make online purchases during Black Friday, Adobe found that 44.4 percent of those sales were made from a smartphone, a 10.6 percent increase...
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