Juul halts advertising in United States, replaces CEO
Illustration by Alex Castro / The Verge
Embattled e-cigarette heavyweight Juul is shaking up its leadership and marketing practices as the company faces increasing regulatory scrutiny. Juul announced on Wednesday that CEO Kevin Burns is being replaced by K.C. Crosthwaite, an executive at tobacco company Altria, which bought 35 percent of Juul in December.
In the same announcement, Juul declared that it is “suspending all broadcast, print and digital product advertising in the U.S.” The move comes a week after media companies CBS, Viacom, and WarnerMedia decided to follow CNN’s lead and ban e-cigarette advertising, including Juul, from their networks.
Marketing is a particularly touchy subject for Juul, which is currently being investigated by the Federal Trade Commission for...
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