Streaming comes to fill a sports-sized hole in the world
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The cost of sports coming to a standstill around the world because of the novel coronavirus is somewhere in the billions of dollars. The leagues have lost revenue, and the cable networks have lost hundreds of millions of dollars on advertising revenue from not having games to carry.
And sports fans have lost a sense of normalcy; for the first time in memory, there aren’t any major games airing for people to watch. But fans are still able to recreate a sense of normalcy by watching old games. And so streaming platforms, typically defined by general entertainment like movies and television, are having their big sports moment.
“Normalcy is escapist,” ESPN host Mina Kimes told NPR. “That sounds crazy and contradictory, but I think it’s true...
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