WarnerMedia expands free HBO Max deal to HBO subscribers who pay through Apple’s services

WarnerMedia and Apple have reached a deal that will give free HBO Max access to existing HBO customers who subscribe to the service through Apple. Free access begins when the new streaming service launches on May 27th, via Deadline.

It’s a change from the original announcement, where AT&T — which owns WarnerMedia, and by extension, HBO Max — said that only customers who subscribe through hbonow.com and are billed directly by HBO would get the free upgrade.

The deal includes both customers who subscribe to HBO Now through an App Store in-app purchase on the iOS version of the streaming app, as well as subscribers to HBO through the Apple TV app’s “Channels” feature.

As part of...

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