Instagram will share revenue with creators for the first time through ads in IGTV
Image: Instagram
For the first time in its history, Instagram will start sharing revenue with creators through ads in IGTV and badges that viewers can purchase on Instagram Live. The company has hinted that ads would come to IGTV for more than a year, often saying the long-form video offering would be the most likely place it’d first pay creators.
Next week, ads will begin showing up in IGTV for only around 200 approved, English-speaking creator partners, including Adam Waheed and Lele Pons, from a handful of major advertiser partners like Ikea, Puma, and Sephora. Instagram will share an “industry standard” 55 percent cut with creators, Justin Osofsky, Instagram’s COO, tells The Verge. (This is also how much it shares with Facebook Watch creators.) The...
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