Bose announces $399 Noise Cancelling Headphones 700

The world of noise canceling headphones is being shaken up today with the news that Bose has an all-new flagship model, dubbed the Noise Cancelling Headphones 700. It costs $399.95, looks nothing like the existing QC35 IIs, and isn’t actually going to replace those more affordable cans. This is Bose signaling its intent to go up in price, features, and presumably quality. Alongside the new over-ear edition, the company’s also unveiled true wireless Bose Earbuds 500, which we can expect in late 2019, to be followed by Bose Noise Cancelling Earbuds 700 in 2020. The roadmap has been laid out before us.

The design of the NCH 700s (I’m calling them that from now on, I’ve decided) looks far slicker and more modern than that of the QC 35s. The...

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