YouTube’s Trending section puts creators at a huge disadvantage over big brands
YouTube creators need to get millions more views than late-night TV shows in order to appear in YouTube’s Trending section, according to a study conducted by a YouTube channel popular among creators. The Trending section appears on YouTube’s homepage and can potentially direct thousands of views to a video, but YouTube seems to make it far harder for individuals to be featured than for large brands.
Using data scrapped from 40,000 videos, the study found that creators, like Logan Paul, need to reach about 11 million views on a video before it hits the Trending section. Comparatively, segments from TV shows like The Tonight Show only need a couple hundred thousand views.
“No matter how often [Paul] uploads, he’s a lot less likely to...
from The Verge - All Posts http://bit.ly/2YVyE0J
Comments
Post a Comment