AT&T boss calls out Netflix and Disney ahead of HBO Max launch
Photo by Win McNamee / Getty Images
AT&T is set to announce the launch date, price, and first offerings for its upcoming HBO Max streaming service on October 29th, and AT&T CEO Randall Stephenson has a message for investors: it’s not like those other services.
Stephenson addressed investors’ concerns about HBO Max, one of the largest entertainment undertakings AT&T has ever conducted, making its entry into a heavily saturated streaming space during an earnings call on Monday morning. Stephenson defended AT&T’s place in the market, adding that where the company “intends to play, it is not that crowded.” He added that emphasizing the HBO name brand already distinguishes the service from its competitors, putting it in a league of its own.
“This is a product that’s going to...
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