Do Apple TV Plus shows have to be good to succeed?

Apple TV Plus wants potential subscribers to be excited about streaming. It’s launching with four big-budget shows featuring household names. But early reviews tell a different story, one where Apple’s presence in an oversaturated streaming space doesn’t seem necessary. Negative reviews right out of the gate aren’t improving Apple’s chances, but that doesn’t mean the streaming platform’s future is doomed.

At $4.99 a month, Apple TV Plus is one of the cheapest streaming services entering the “streaming wars” space. It’s not a Netflix killer or even a Netflix competitor. This isn’t the streaming service you’ll cancel Hulu for. Apple knows this. That’s why the company is giving anyone who purchases an Apple product, new or refurbished, a...

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