Employees warned North that its Focals AR glasses were overpriced and too male-focused
Photo by Amelia Holowaty Krales / The Verge
Employees at North, the company behind the augmented reality Focals glasses, warned their CEO that the glasses weren’t ready to ship two months before the January 2019 launch. In an eight-page letter obtained by The Logic, employees portrayed the company as focused on rushing the glasses out the door while sacrificing functionality and general appeal.
The letter says the glasses, which originally cost $999, would seem to most users to be worth only $50 or $100. The Logic says a “significant” number of employees across teams contributed to the letter, which Mélodie Vidal, North product research lead, presented to CEO Stephen Lake, who shared the outlook with fellow company executives.
The letter, which The Logic did not publish but did...
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