Spotify will ‘pause’ political ads in early 2020
Alex Castro / The Verge
As first reported by AdAge, Spotify said Friday it will “pause” political advertising early in 2020 on its ad-supported tier and its original and exclusive podcasts, saying it doesn’t have the resources to properly vet such ads.
“At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content,” the company said in a statement to The Verge. “We will reassess this decision as we continue to evolve our capabilities.”
Spotify does not offer ads on its platform outside the US. The company would not tell AdAge how much revenue its political ads generate, but Sen. Bernie Sanders (D-VT) and the RNC have run ads on Spotify in the past.
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