Building a personal brand isn’t cool anymore

This week on Why’d You Push That Button?, I stew in jealousy over people who maintain anonymous online accounts. Anonymous accounts are some of my favorites to follow. They’re often popular and dedicated to something specific with an unidentifiable person behind them. My co-host Kaitlyn Tiffany and I wonder why people have anonymous accounts, so we chat with some of the people behind them. We talk to @ambivalentlyyours, @breadfaceblog, and @supremecopies to hear how and why they started their accounts and what it’s like to build a popular page without having their identities tied to their successes. It sounds like a dream!

Then we chat with Hot Pod reporter Nick Quah about what it’s like to be on the other side of an anonymous account....

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