North Face tried to scam Wikipedia to get its products to the top of Google search
The North Face, in a campaign with advertising agency Leo Burnett Tailor Made, hatched a scheme to get its products to the top of Google Images by replacing Wikipedia photos with its own product placement shots.
In the promotional video, the company notes how all trips begin with an initial Google search, and often the first image that shows up is from a Wikipedia article about the destination. The company took advantage of this fact by trekking to popular tourist destinations like Guarita State Park in Brazil and Huayna Picchu in Peru to take photos prominently featuring its products. It then swapped out the original Wikipedia photos for its own or, in some cases, outright Photoshopped a North Face product into an existing photo.
The...
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